The music industry-globalizing in many ways Essay -- essays research p

Edi K. THE MUSIC INDUSTRY – GLOBALIZING IN MANY WAYS   Ã‚  Ã‚  Ã‚  Ã‚  The music industry is in a time of growth at this very moment. The environment for its growth has been increasing rapidly on many geographical boundaries and has been established through information technology and Internet. In this paper I will analyze how the music industry not only has been affected by Globalization as an economic institution but also that it has become a worldwide-globalized commodity. First, I will begin by analyzing how the music industry, though its consumption is not a necessity, it is affected by large economic factors and has become a large Music Market. Furthermore I will analyze how the music market has globalizing tendencies for the consumers.   Ã‚  Ã‚  Ã‚  Ã‚  People get into their cars and listen to music, you walk into a shopping center and they are playing music; walk into a restaurant and they are playing music too, people listen to music in their work place as well. Runners listen to music as they exercise, you can even listen to music while you are sitting on the dentist chair. Everybody listens to music! Everywhere at anytime! Try to go on line and among other links on Travel, Stock Quotes, Sports or Entertainment, you’ll find a link on Music. There are so many companies that advertise music on line. Every day mass emails are sent that offer music on line. Did you know you can get 12 CDs for only one penny ? All you have to do is join one of the online music distributors : it doesn’t matter whether is BMG or Columbia House, the ‘package’ is the same. It doesn’t matter either if you are in the United States or not, they deliver internationally! Music is not a necessity but everybo dy is using it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kadi 2 The production and consumption of music has become a market of its own that has been growing and getting stronger every single day. Many companies have found their fortune in the music industry and have become part of the globalization by entering the worldwide market and economy.   Ã‚  Ã‚   ... ...all over the world listens to, it welcomes the â€Å"G† word within and becomes part of it.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Music, this new commodity, is helping the world to become a global marketplace as well as bringing the consumers into an unexpected globalization. The music industry is spreading far and wide across the globe bringing people of all countries, cultures and races together by the sounds of American popular music. WORKS CITED T. Mitchell, 1997. â€Å"New Zealand Music on the Internet: A Study of the NZPOP Mailing List,† Perfect Beat, Volume 3, number 2, pp. 77-95. G. Stahl, 1997. â€Å"Citing the Sound: New Zealand Indie Rock in North America,† Perfect Beat, volume 3, number 2, pp. 60-76. National Music Publishers Association ( NMPA ), 1997. International Survey of Music Publishing Revenues. New York: NMPA. Music & Copyright, 27 August 1997. R. Burnett, 1993. The Popular Music industry in transition. Popular Music and Society, pp.141-143. Al Roussan, Rasheed. September 2000, C.S. Fischer, 1992. America calling: A social History of the telephone to 1940. Berkeley: University of California Press.

Reward Strategy: Reasons and Perspectives Essay

Modern business environment is famous for various new trends. An environment where the businesses used to hire employees for the sake of monetary benefits only is now changed in multi dimensional and multi pronged environment. Now business are not run for the sake of money and short term financial benefits only but for a long time sustainable growth and development. Now the only focus of all business is customer  and Customer Satisfaction. This Customer Satisfaction (CS) cannot be achieved without proper involvement of internal customers i. e. , employees. Companies start their business philosophy from their main goals or objectives and make clear statements showing their mission and values. All lateral developments are performed on the basis of these predetermined values. Modern businesses focus only on customer satisfaction and this is the core concept of business as well. Who is Responsible for Customer Satisfaction? Now question is the responsibility of achieving customer satisfaction without any failure. Many plans are made for wining customer satisfaction, but all would be failure if company is not sure about the persons, method and tactics of achieving customer satisfaction. Whole management and its team is responsible for achieving business results so is the customer satisfaction. Modern management has no doubt in it that customer satisfaction can only be achieved if all employees regardless their departments work hard to satisfy customer. Conclusion is all employees are responsible for achieving and maintaining customer satisfaction on long term basis. How would Employees work for Achieving Customer Satisfaction? Employees are important for achieving customer satisfaction then the responsibility comes how these employees should work for achieving high standards of customer satisfaction? It’s an open secret that employees mainly intend to work for the physical work giving to them according to their job description. Though companies make different efforts to ensure quantitative and qualitative efforts to ensure performance of employees but there is not specific way to know how do employees behave and work for achieving customer satisfaction. As per Hertz Berg’s two factor motivation theory, people treat salary and working environment as routine requirement of their jobs and don’t fee motivated on the basis of nominal salaries. For doing something extra, they need motivation and for motivation they need to be given something extra by the employer. To overcome problems and obstacles on their way to customer satisfaction, companies design a special approach to involve employees into their challenging task of customer satisfaction. Reward Strategy Why do people work is the question often answered differently by all respondents. Few people surely confirm the cause of their work, mostly are trapped in wordy reasons like, just to make my life comfortable, to earn my livelihood, to support my family, to spend my spare time or to establish myself. Business psychologists still fail to understand the only common reason among people who work at different places. Similar to the concepts of employees, business researchers and scholars are also divided on certain human needs and employees’ concern bout growth. But all researchers and business psychologists are of the opinion that rewards really award. If you give rewards to your employees reward, they will award business with better results. Various rewards to employees make different behavioural and motivational changes in their personalities. Almost modern business and non-business organizations believe in good reward system that would base on financial compensation or Remuneration, certain benefits regardless their job hierarchy and business status, and perquisites of different types based on hierarchy. These three factors make the most successful blend of modern reward package. As such package is a motivating blend of financial and non-financial benefits, this suites majority of people.

Apollo Shoes Confirmation Letter

to:Darlene wardlaw FROM: SUBJECT:CONFIRMATION REQUESTS DATE:OCTOBER 30, 2012 Two Forms of Confirmations We used both positive confirmations and negative confirmations. This is a required audit procedure by audit standards. Confirmations show existence and valuation of accounts and notes receivable. The positive confirmations are used to ask the customer to respond whether the balance is correct or incorrect. The negative confirmations ask for a response only if something is wrong with the balance. If no response is received, it is considered evidence that the account is stated fairly.With the positive confirmations, we are trying to find information on account balances or specific invoices. We sent positive confirmations to Neutralizer, Mall-Wart, Run For Your Life Shoes, Paul Bunion Footwear, Sassy Shoes, and International Soccer Federation. We sent a negative confirmation to Tread. The ones that we sent a positive confirmation to, we were wondering about some discrepancies in the n umbers and needed confirmation that payments were being made. The negative confirmation was sent with confidence that there were no errors. Therefore, we did not need a response if nothing was found.We checked the numbers that we received from the confirmation and compared them to the aged trial balance for account receivable. The numbers matched up. Alternative Procedures Sometimes customers are not able to send a response. A reason for this could be that they are on a voucher system that lists payables by invoice instead of by vendor account. In a case like this, we have to perform alternative procedures. We could examine subsequent cash receipts. We could examine sales orders, invoices and shipping documents. We could also examine correspondence files for past due accounts.

Case Study – American Apparel

The company segmented their market to young men and women in their ass, and further targeted a niche audience of environmentally conscious consumers. The company catered to this artsy, bohemian audience who resided In hip neighborhoods of large, metropolitan cities that upheld a â€Å"hip, subversive, and degenerate† culture (Wolf, 2006). Until 2008, the company used concentrated marketing by positioning themselves as a sweatshop-free manufacturer who pays their employees fair wages and provides them health care benefits.Positioning the brand by attributes and benefits led American Apparel to became known for their ethics and sustainability. As more and more retailers attempt to be â€Å"green,† American Apparel had a harder time standing out as a company trying to be good (Hill, 2010). Charley later realized that he was limiting his sales potential by targeting a niche and wanted to go mainstream by expanding to a larger market (Walker, 2008). He decided to reposition the brand to appeal to a generation and used sex as a way to bring people closer.The new generation, as Charley puts it, is exciting, mobile, and open-minded. These are the people he wants to be in business with (Wolf, 2006). The company incorporated sex into their advertising strategy as a way to position the brand by user. Since 2008, American Apparel's promotional strategies have been focused on highly sexual images of young people in provocative poses. Their amateur models and lack of photocopying reflects their honesty by showing the models' imperfect bodies and blemished skin (Wolf, 2006). Not only do they show â€Å"real† people, they also expose nipples and pubic hair.The use of shock tactics in their sexual honesty has attracted much attention, and their openness with sex has come part of their brand image, since they have worked hard to create an Image infused with youth and sex (Chuddar, 2008). The brand's undifferentiated marketing reached more people than before and crossed all genres, including high- fashion kids, clubbers, geeks, and gays (Hill, 2010). However, their controversial advertising has received backlash and negative responses from the media, labeling the brand as -porn chic† (Giving, 2014).The company claims to not be worried, since there seems to be disconnect between how young people perceive the ads and how mainstream media reports the ads. By narrowing their brand image, many people argue that American Apparel alienates their original user base, but the company asserts that they can connect many small groups together Into a big audience (Chuddar, 2008). Their most recent ad strategy tailors to different demographics, including their use of a 62-year old model, a plus-sized model, a Bangladesh model, celebrate diversity by targeting consumers of different ages, sizes, ethnicities, and religions.Additionally, the company has gone global, establishing stores in Asia and representing the American dream (Woo, 2013). The me ssage behind their advertising envoys openness and freedom, not Just in sexuality but also for people who are normally ignored (Chuddar, 2008). Suggest a future plan: In order for a brand to grow or at least stay competitive, they can't stop presenting fresh, new advertising campaigns to consumers. In American Apparel's case, they there's also an ethical issue involved. What direction should they take with their advertising campaign?Recently, founder and CEO Charley has been fired, leaving many people wondering what's next for the company's marketing aesthetic. With Charley gone, many believe that the company should completely re- rand itself (Holland, 2014), however, the company still plans to maintain their â€Å"sexy' and â€Å"edgy' image (Walker, 2014). As fashion has evolved and sex has become mainstream, shoppers have become desensitizing and started to move on. Activist groups consider American Apparel to be pass ©, sexist, and demeaning (Walker, 2014), and according to sales, sex Just isn't selling anymore (That, 2014).Consumer reports found that sexy apparel has limited appeal and consumers have been expressing that they want comfortable clothes that can be dressed-up or dressed-down (That, 2014). Consumers want it all and sexiness limits their style. American Apparel should focus their advertising campaign on the versatility of their merchandise, thus their promotional objective should be to increase awareness of the multiple functions of their apparel to yield variableness with consumers. One of the core concepts of marketing is that it is better to maintain existing customers than trying to gain new ones.In this case, American Apparel should target the same consumers, but with a different spin. Sex still appeals to their target market, the young, 20-something men and women in metropolitan areas, but as these consumers age and their style evolves, their taste will too. The advertisements used in the past are becoming increasingly tacky, therefo re sexual ads should be more tasteful and appealing to a maturing audience. To emphasize the apparel's versatility, the brand should be positioned by product attributes and benefits.The company manufactures basic apparel that can be used in a variety of ways. The clothes can be worn alone, in layers, combined with other brands, etc. Countless looks can be created, which can communicate different styles to different types of shoppers. The versatility of these pieces produces more variety ND greater product benefits. American Apparel's major selling idea should highlight the duality of people, combining both emotional and rational advertising appeal. The company's philosophy on being sweat-shop free, Made in USA puts them at odd's ends with their overly-sexed advertisements.Since people have layers, the brand can appeal to shoppers by helping them embrace their duality. Consumers want a brand that they can emotionally connect with, brands that reflect their passion and interests (That , rational consumer looking for items with multiple uses, which translates into a good alee for their money. To execute this strategy, their advertisements should demonstrate the ease of versatility with their apparel, since demonstration advertising can be effective in highlighting product benefits.An example of this approach would be to show a model wearing an article such as a cardigan, suggesting a preppy look. She could be styled with her hair in a bun and wearing glasses. In another image, the model would be shown with her hair down and wearing the same cardigan, maybe unbuttoned, revealing her bra and her sensual side. This good-girl/bad-girl image translates the regularity of apparel to the duality of personality. In this sense, usage imagery demonstrates how the product could be used. An indirect headline can be used to provoke interest for shoppers.A headline such as â€Å"Embrace your Duality' can challenge shoppers to style themselves in different ways. The visual eleme nt from the preppy/sexy example could convey the same message if stood alone. Yet, a headline attached to the visual portion is more effective for attracting attention. The subhead for the ad would be the brand's usual â€Å"American Apparel: Sweatshop free, Made in USA† tagging, which also implies the rand's duality. The sexual imagery combined with their ethical practice demonstrates the duality in brands as well as in people.

Walmart Management Problems Essay Example | Topics and Well Written Essays - 2000 words

Walmart Management Problems - Essay Example This creates the room for misjudging competitors and harming the relationship that the retailer will have with local suppliers. This is not the only problem that Wal-Mart faces the other problems include unions, low wages, sex discrimination, and others that have tarnished the name of the store. Wal-Mart Management Problems Looking at the last two decades will show how the global economy has gone through a radical transformation. Despite the fact that there are different geographic locations around the world separated by oceans and seas, improvement in technology has made the distance shrink completely. Some of the technological innovations that have made this possible are airplanes, satellite broadcasting, computers, fax machines, internet, and others. Technology has made it possible for business to expand internationally and get different suppliers from different parts of the world. Many people will talk about globalization and it simply refers to the worldwide economic activities of free flow of services, goods, knowledge, capital, competition, and open markets. Through globalization, global companies have been able to establish themselves in local markets while local companies have been able to go global. ... This is because it already has stores in Asia, Europe, and South America. Its expansion efforts are still on, as it has plans of putting up more stores both domestically and internationally (About Wal-Mart, 2001). The fact that the store is number one in the US does not guarantee it will be number one in the other countries. This is because of the challenges that lie ahead with the regulations of the country where it will be opening its stores and the local supplier’s willingness to supply the store with products. The culture adopted in the region will tell a lot if the store will be able to achieve its objective of being in business while offering customers with quality products and services. Despite globalization being good news for businesses, it has made competition to increase with the increase in number of competitors. The fact that everyone is currently concerned with the environment and looks for all possible means in which they can conserve the environment makes envir onment friendly businesses have an upper hand in dominating the market. Customers will be attracted to companies that are out to protect our environment that is already destroyed rather than companies that are out to see complete destruction of the little beauty left in our environment. Going green will help in ensuring that you have constant market for your goods and services. The Wal-Mart Culture (2004) explains Wal-Marts three basic beliefs and rules that makes the store different from its competitors. However, Gilman (2004), Jones (1998), and Menzer (2001) give the reasons for the rate at which Wal-Mart is expanding in to the international market. They have a strong belief that Wal-Mart will dominate the US market in the future. A number of

Bbus leadership Essay Example | Topics and Well Written Essays - 750 words

Bbus leadership - Essay Example Some of the CSR initiatives which are undertaken by majority of the companies are donation to charities, implementation of carbon emission controlled processes, sponsorships of awards, philanthropic actions, business code of conduct, cause associated marketing, eco-efficiency and many more (Hansen, 34). With the advent of time, the organizations have realized that they can compete effectively by allocating sufficient amount of resources in CSR activities. There are few companies who have initiated environmental reporting trend so that they can disclose information about the measures undertaken by them to highlight their eco-friendly projects (Philips, 12). For biotechnology companies, it is crucial to make it evident that the waste eliminated from their processes is disposed off in an appropriate manner and there are various measures undertaken to control the carbon emission content. Additionally, they are required to adhere to the waste recycling laws to comply with the ethical business code of conduct (Werther and David, 23). Monsanto is among the leading biotechnology companies which has the reputation of being a prevailing player in the commercial GE (Genetically engineered) crops. It has been the innovator and also the leader in the sustainable agriculture. The organization aggressively publicizes the implementation of its technology as the main driver of its goal attainment. It has done advertisement about some of its CSR activities such as conformance to the production of food in an adequate manner, efficient responsiveness to the global warming issue and controlling the negative effects of the agriculture on environment (Union of Concerned Scientists, 1-5). In reality, the company has been unsuccessful in creating an eco-friendly business as it has engaged its production processes in an array of anti-CSR activities. The eight vital constituents of the company’s business show that it is not playing an important role in the

Change Management Framework in Healthcare Research Paper

Change Management Framework in Healthcare - Research Paper Example The health care managers and professionals obligations and duties is to maintain and acquire the expertise skills needed for them to undertake their managerial and professional tasks. Changes are always around us, and the opportune moment of making the changes participating fully is the way to support. There are various ways to make the transformational changes in the managements of the hospitals and the changes results to the benefits of the healthcare environment. Managing changes is more of handling the complexities involved in the success of that process. It is the planning, evaluating, and operations implementations, the strategies and tactics and making sure the changes taken are more relevant and worthwhile. Change management is a dynamic, complex and a challenging process; it is always a combination of the efforts of the oriented people and the technological solutions as well (Davies, Finlay and Bullman, 2000). To make the changes is a demanding and fatiguing process that involves cooperation of the people at stake. In order to bring in a change or adapt to another situation will require the manager to challenge the standards and the precedents a well as requiring perseverance against some of the norms and habits of the established behaviors. To bring about change requires the manager to have a time commitment. He or she must understand some of the values that matters and his focus to the values that need to change instead of new ones. The manager can check on what is suitable in the healthcare management how it will affect the patients, staff, employees and the society in general. The healthcare manger on evaluating the necessary changes that will be suitable in the health care organization is changing the lives and the environment of the institutions and making it better. Being clear to what is necessarily important and developing proactive actions and responses accordingly is what makes the success of the institution. The key strategies in the