How advertising strategy for luxury brand changing to take account of Dissertation

How publicizing strategy for high life brand changing to take account of using internet for customers - Dissertation ExampleOne of the reasons for the importance of online personal credit line is the popularity of internet and its boundary less feature that has made the world a global village. Part of this has in like manner been prudent due to the immense popularity of social networking sites the likes of Facebook and Twitter as well as sites like you tube that be extremely popular among the target market audience (Weening, 2011, p.4). The sumptuosity goods industry is overly expected to have a very deep relationship with e-commerce and internet marketing. A research report shows that most of the consumer segments for the luxury brand category are essentially net savvy and are influenced by internet marketing. The report also quotes the Chinese market that is considered to be one of the largest markets for luxury brands as an pattern to show the importance of internet marke ting in case of luxury brands (The Levin Institute, 2011). A research report conducted by KPMG also shows that internet has been one of the factors that has been responsible for the growth of luxury brands especially in nations like India and China where the spirit of Westernisation and luxury brands have been propagated using the internet (Schwarz & Wong, 2006, p.31). These findings provide a sufficient debate behind analysing the topic of present study as internet marketing can help shape up the business prospects and fuel growth of the luxury brands in the market. Literature Review The advertising strategies for commodities pertaining to the luxury class would certainly differ from normal day to day use products. Anderson and Vincze (2006) state in this find that advertising activities in relation to luxury products assay to focus more on making the product exclusive to the public eyes.... The paper tells that the advertising strategies for commodities pertaining to the luxury class would certainly differ from normal day to day use products. Anderson and Vincze state in this regard that advertising activities in relation to luxury products endeavour to focus more on making the product exclusive to the public eyes. Thus in order to reflect the exclusiveness of the product the marketing and advertising campaign in relation to such products proceeds to tie up the product image with different events like sports and also in relation to other popular luxury brands. In regards to an example it is found that how Ferrari the luxury car company in order to highlight its new models have increasingly bind up such with leading jewellery brands. Moreover in another advertising strategy using the help of billboards the company tends to reflect the new launches upon a shinning silver background. Such billboards are planted in highly popular places to attract large number of viewers. To enhance the exclusiveness of the luxury brand the marketers also tend to focus on s elected target audiences rather than going over investing on mass market advertisements. This focus on selective markets helps in creating a niche market which would thereby help in enhancing the sales of the product. Luxury Brands like other common brands also was found to take recidivate to the use of print and visual media for the advertising of their products. Shay observes that the luxury brands in order to gain a more exclusive sphere in the consumers eyes carved out a more strategic approach while tending to advertise via the print media.